SEO, which stands for search engine optimisation, is all about making sure that when your customers search for something relevant to your business on Google, you appear.
There are so many benefits to SEO and it is something every business should be investing in, so if you’re here looking for a reason to get started with SEO, you’re in the right place!
The most important piece of advice that we can give you is to work with a well-reviewed and reliable agency, as this can completely transform your business when it is done well, so take your time finding an agency and you will certainly reap the benefits in the long run.
So, let’s get into the benefits of SEO for your business to help you get started on your strategy!
1. It Drives Qualified Users To Your Business
The first benefit of SEO for your business is that it drives qualified users to your business. When you work with the right SEO agency and the right keywords are selected for each page, you should be appearing for highly relevant terms to your business, and then when people search on Google for exactly what it is that you offer, your website will appear and therefore you will drive relevant traffic through to your website. You have the benefit of people looking directly for what you offer when SEO is done well, so they will naturally be more qualified.
For example, say you are running a dental SEO campaign for your dental practice, you can target specifically the treatments that you offer, along with the location where you operate in. Perhaps you target “dental implants Wolverhampton”, then when people search for that term and find your website, they are highly likely to find what they are looking for!
2. It Is Very Cost Effective
Another benefit of SEO for your business is that it is very cost-effective. As opposed to other channels of marketing like PPC or social adverts, you pay for the actual advertising space and then you also pay for the fees of the agency who are running them for you. However, with SEO, you only pay for the expertise of your SEO agency, and then you can benefit from appearing in the SERP (search engine results pages) for free.
Once strong ranking positions are established, you can simply sustain the ranking positions with your agency without having to spend any more (unless you want to focus on a wider range of pages, for example), so you have a long-term strategy in place. Overall, SEO is one of the most cost-effective forms of digital marketing out there.
3. You Can Target Local Customers
Although there are so many great benefits of SEO for your business, the last one we will be discussing today is that you are able to target local customers with your SEO campaign. We touched on this very slightly earlier, but SEO is great for local businesses as you can target keywords that contain the locations where you operate.
Whilst targeting national keywords like “Invisalign” may work for companies that have practices all over the country, it is very unlikely someone searching for a term as general as “Invisalign” will live in close proximity to your dental practice. This is what makes local SEO so effective.
So, it is a much better use of your budget to target less competitive, local keywords that are also likely to bring much more qualified users to your website. For example, going back to the dental example, instead of “invisalign” you could target “Invisalign North London” and you are likely to find people within your area.
You could also go more specific to smaller towns, and although you might not get as much traffic, you should get strong, relevant enquiries. A good SEO company will be able to target the most qualified users for you!
If you aren’t already investing in SEO for your business, it’s certainly time that you do, as it could be the beginning of something really special for your business. As mentioned, if you are low on budget, SEO may take 6-12 months to take effect but it is one of the most cost-effective marketing channels and when you stick at it, it can become an exceptional long-term strategy for your business!
Again, the important thing to remember is that you should take your time finding the right agency that clearly understands your businesses’ goals. Many agencies look at unimportant data that makes them look good but doesn’t actually do anything for your business. So, make sure that the agency talks about driving qualified traffic rather than just any traffic so that it actually translates into enquiries or revenue for your business! Start SEO for your business and we know you won’t regret it.