The top marketing advice for any business is branding it as big as you can. A brilliant brand is usually worth more to a business than any advertising or content creation.
A brand keeps you in the public eye and easily recognisable. Once people are familiar with your brand you can use it to promote your business across the board. On billboards and leaflets, websites, and social media accounts.
Your target audience will flock to it like moths to a flame. This is when you know your branding is on point and perfect for your business. The best way to learn about perfect branding is to look at examples. Here are two examples of business branding you won’t have missed.
Starbucks branding is a vast multi-layered construct focused entirely on their customers and their experience in-house.
They are open about their branding and transparent with what they wish to achieve. From customer to barista, location to coffee they want an organic, positive experience and to ensure that their companies’ growth and expansion does not impact negatively their great coffee or sales.
Their brand statement is:
“To inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.” Starbucks Coffee Company 2021.
The statement in itself is part of the brand. A positive, relaxing, and safe message to their customers. They have set up a website with an interactive blob game and an informative content piece about their brand.
They explain that they want to create a feeling of peace and harmony with their green colouring and siren logo. They want to connect with their company. From illustrators and designers to baristas and customers. Forming a community that people can be involved in.
McDonald’s brand is currently under pressure. Sustainable activists in the UK are calling for them to close. The rise of ethical eating and the plant-based movement is creating problems for many fast-food giants. If your business premise is cheap, quickly produced comfort food. Sustainability and ethical practice can be hard to achieve without raising the prices of your product.
McDonald’s has such a stronghold of its brand that a total rebrand would be ineffective and impractical. Especially when other countries in the world have far less of a problem with them.
The McDonald’s logo of a giant yellow ‘M’ is one of the most simple and effective brands in the entire world.
When you see that ‘M’ you know you will probably feel hungry. Mixed with the smells wafting from the restaurant, or the catchy whistle jingle at the end of their TV adverts if you are ordering from home, they have their target audience well and truly captivated with their brand.
2021 sees a total rebrand of their packaging. Which could have been a response to Burger King’s own rebrand earlier on. Their new designs are clean-cut and colourful with merging graphics and a playful attitude. The colour pallet and designs of each box or wrapper work well on their own and when pushed together link up to form a fun aesthetic.
3. Your Own Business Branding
Now it is time to have a look at your own branding. How does it compare to these giants? There are lessons we can take from big brands. They often have a lot of money for market research and invest real cash in their marketing and branding research.
We can see that logos and colours, styles and ethics have been a big part of both brandings such as your logo, social media accounts or business cards. Why not try and look up a business that is related to yours when you create your brand. For a small business, a well-designed business card can be a great way of promoting your brand to customers. Giving them something they can hold or access digitally with your logo and colours clearly on it gives customers the chance to feel a part of your company.
These big brands have a wealth of experience and a huge budget to use on branding. Lookup businesses like yours and see what lessons you can learn from them or learn more about your perfect branding campaign with guest posting or press release services tailored to your business needs.